Another popular choice, this color is ideal for brides with fairer skin tones, who may struggle to pull off a brighter shade of white, but who still want a traditionally colored gown for their big day. Ivory is a darker white, with yellowy or creamy undertones, and is sometimes referred to as “eggshell” or “candlelight”. Historically, ivory was seen as a “less pure” color, and was worn by brides who were getting married for the second time. However, nowadays, it is accepted that ivory is chosen because it’s more complimentary to the bride’s skin tone, rather than for any other reason. If you opt for an ivory dress, you may wish to ensure all other wedding details (such as white flowers, tablecloths, cake icing, shoes) are an off-white or cream color too, rather than white, as a brighter white will simply highlight the difference in color with the dress.
Ivory is perfect for fair-skinned brides, red haired brides, and anyone else who does not suit the purer white color, but still wants a traditionally colored gown.
Ivory is generally not suited to brides whose skin has olive or yellow undertones.