Which Color Should I Choose?

When deciding what color your dress should be, you'll need to consider a number of factors, such as your skin tone and personality. Here, we explore a number of colors, namely: White, Black, Red, Pink, Purple, Blue, Green, Yellow, Orange and Gold or Silver.

Buying a wedding dress? Read our article on Wedding Dress Colors.


White is said to symbolize innocence and purity. Popular for proms, white is a timeless color, meaning you’ll be able to wear your dress for years to come. You can add a splash of color to a white gown by combining it with colorful accessories, such as brightly colored shoes or a statement necklace. Be aware that not everyone looks their best in pure white – ladies who have lighter skin tones may wish to consider off whites, such as creams and ivories, in order to prevent their complexion looking washed out. Just be careful not to spill anything on your gown!

Try It: If you’re looking to buy a dress you can wear again and again, a classic white gown is the dress for you. You can combine it with colorful and stylish accessories to give it a completely different look each time you wear it, and to ensure your look is up-to-date with the latest trends.

Avoid It: If you are choosing a gown to wear to a wedding, you may want to consider a pastel shaded gown instead – you don’t want to clash with the bride! If you feel you would be stressed about your white dress becoming dirty, it would be better to choose a darker gown instead, to ensure you are relaxed.


Classic black has the advantage of being in fashion year after year, leading many women to have at least one little black dress in their wardrobe. It is great for all formal occasions, and, contrary to popular belief, guests can indeed wear black to attend someone’s wedding. Elegant and stylish, black can also help you look slimmer. Plus, you won’t need to worry if you spill a drink on your dark colored gown! A black gown can be accessorized with a brightly colored belt, shoes, jewelry, shawl or bag, to ensure your dress stands out in a crowd of similarly colored gowns.

Try It: As with white, if you are looking for a gown you can wear multiple times, a timeless black dress is for you, as the color won’t go out of fashion, and can simply be matched with colorful accessories to give the gown a whole new look.

Avoid It: Black is one of the most popular colors for formal events, so if you are looking to stand out from the crowd, you may wish to opt for a colorful or light shaded gown instead.


A passionate and sexy color; a red gown is sure to turn heads! Red is said to symbolize romance, good luck, and auspiciousness. Bright, bold red is perfect for ladies with an outgoing personality, whilst a subtler, darker red is suitable for ladies that would rather not be the center of attention. With so many shades of red to choose from, you are certain to find a shade that looks amazing on you. Ladies whose skin tone has yellowy undertones will generally look best in reds that lean slightly more towards orange, whilst ladies who have pink or blue undertones in their skin tone would be better suited to “cooler” reds that have bluer undertones and lean slightly more towards purple. And it is a myth that redheads cannot wear red; a bright red with orangey undertones would look great on you!

Try It: If you want to be the center of attention, a bright red dress guarantees that all eyes will be on you! Studies have shown that guys find ladies wearing red more attractive, so it’s one to consider if you want to attract that special someone!

Avoid It: Red is a rather attention-grabbing color, so if you don’t want to stand out from the crowd, why not opt for a neutrally colored gown with some vibrant, red accessories instead.


A popular color for prom gowns and a traditional color for quinceañera dresses, pink is a feminine color, which represents hope and romance. Pink dresses come in various shades, from lighter, soft pinks, to orangey pinks, such as coral, right through to brighter, hot pinks and fuchsias. Darker pinks tend to flatter ladies with paler skin tones, whilst lighter and brighter pinks are best suited to ladies with darker or olive skin tones. Pinks that lean more towards peach, even if only slightly, will best suit ladies with yellow skin undertones, whilst pinks that lean slightly more towards purple will suit ladies with pink undertones. Brighter pinks are ideal for outgoing ladies who want to stand out, and make the occasion in question a more colorful place.

Try It: With so many shades of pink available, you are certain to find one that complements your complexion, and suits the type of occasion you will be attending. Pink accessories or appliqués can add a bit of fun to an otherwise plainly colored gown.

Avoid It: If you want a feminine shade, but without looking overly girly, you might want to try a purple color instead.


A regal color, purple symbolizes sophistication, mystery and wisdom. Purple dresses are available in lighter shades, such as lilac and lavender, as well as darker shades, such as violet and plum. Lighter purples are more feminine, whilst darker purples are dramatic and elegant. Generally, darker purples work well on blonde and redhead ladies, who have lighter skin tones, whilst lighter purples are better suited to brunettes and ladies with medium to dark skin tones. When choosing accessories for your purple gown, you should consider neural colors like white or black, complementary colors such as blues or pinks, or even a contrasting yellow. Avoid accessorizing with purple items, unless the shade of purple is deliberately and obviously contrasting (e.g. a very dark purple with a pale lilac dress) as it will be almost impossible to find an identical shade of purple, and your accessories will inevitably clash with your gown. When choosing your jewelry, purples, especially lighter purples such as lilac, tend to look better with silver, rather than gold.

Try It: If you are looking for a feminine color for your gown, but aren’t a fan of girly pink, purple is a great alternative.

Avoid It: Ladies whose skin has yellowy undertones should avoid lighter purples; instead they should focus on darker purples that lean slightly more towards pink than blue.


Blue is a calming, peaceful and tranquil color. There are numerous shades of blue, from light, baby blues, to bright, electric blues, to bold, royal blues, through to dark blues, such as navy. There are also variations on the standard blue color, such as turquoise, which combines both blue and green. Brighter blues suit ladies with medium to dark skin tones, whilst lighter blues, deep blues, such as royal blue, and darker blues, such as navy, look great on all shades of skin! Blue is best suited to ladies with a cooler skin tone (i.e. skin with a pink or blue undertone). Turquoise is an unusual color in that it looks great on all skin types and tones!

Try It: Blue is a safe choice for any occasion, but more interesting to the eye than other neutral colors like black and white. If you have beautiful blue eyes, a gown in a similar shade will highlight them and make them shine.

Avoid It: Ladies with warmer skin tones (i.e. skin that has yellow undertones), may find blue doesn’t suit them as well as other colors do. If this is you, and you still want to wear blue, try a turquoise shade instead.


Symbolizing harmony and safety, green dresses come in many shades, from lighter greens, like mint and lime, through to brighter greens, like jade and emerald, and darker greens, such as hunter green. With so many shades to choose from, you are certain to find a shade of green that compliments your skin type. Lighter skinned blondes and red heads will look great in darker greens and emeralds, whilst ladies with darker skin tones will dazzle in lighter mint greens. Lime green is one of the harder shades of green to pull off, so it is best avoided unless you have a particularly dark skin tone, and an outgoing personality to reflect your equally brilliant gown. Ladies with yellowy undertones to their skin color should opt for greens which tend more towards blue, rather than yellow on the color scale, in order to prevent them looking “washed-out”.

Try It: A dark emerald green looks great if you have red hair. If you have gorgeous green eyes, wearing green will make them pop.

Avoid It: A brighter green may not be suitable for a particularly formal event; instead opt for a more neutral dark green, or match a black gown with some brilliant green accessorizes.


The color of joy and happiness, you can’t help but smile when you wear yellow! A bright yellow will make you stand out from the crowd, which is perfect when you want all eyes on you! For a more formal event, a lighter, more subtle shade of yellow may be more suitable, such as lemon, or, alternatively, combine a neutrally colored black gown with some striking yellow accessories. Unfortunately, yellow does not suit everyone. Lighter yellows are suitable for fair skinned women, especially blonds, who have warmer skin tones, i.e. their skin has yellowy undertones rather than pink or blue undertones. Bright yellow looks best when worn by ladies with a medium to dark skin color, who again have warmer skin tones. If you want to try yellow, but are worried the color will look too over the top, look out for dresses that add yellow details to an otherwise non-yellow gown, in the form of a sash or appliqué.

Try It: If you are an outgoing, confident lady, and you want to brighten up the room, give daring and bold yellow a try.

Avoid It: Yellow is best avoided if you have a cooler skin tone, i.e. your skin has pink or blue undertones, as it will make you look tired and washed-out.


Like yellow, orange is another bright, eye-catching color that is sure to get you noticed, but at the same time, is a little more subtle than yellow. However, like yellow, you’ll still need to be a confident and extroverted lady to pull off the brightest of oranges! If you’re a bit more of a timid type of girl, there are lighter shades of orange available, plus variations such as pinker oranges like coral, and burnt orange, or rust, which are both darker, redder shades of orange. Orange looks best on ladies with a warmer skin tone (i.e. those whose skin has yellow undertones). A bright orange may not be appropriate for a more formal event. Instead, choose a darker, reddish orange, or couple a safe black gown with some statement orange accessories.

Try It: Orange is best suited to ladies with a warmer skin tone, i.e. those with yellow undertones to their skin color.

Avoid It: Ladies who have a cooler skin tone, i.e. with pink or blue undertones, should avoid orange, as it will make them look dull and pale.

Gold or Silver

Whether you want to shimmer in silver or glow in gold, you’ll look a million dollars in a bejeweled gown! Gold is better suited to ladies whose skin has yellow undertones, whilst silver is best suited to ladies whose skin has rosy or blue undertones. If you are unsure whether gold or silver best suits you, hold a piece of gold jewelry up against your face in natural light, and then repeat this with a piece of silver jewelry. You’ll find that one complements your skin tone, and makes your skin glow, whilst the other makes you look pale and tired.

Try It: If you’re attending a particularly formal event, and you want to be the center of attention, a gown that is completely gold or silver is the choice for you! It will reflect the light and make you sparkle on the dance floor.

Avoid It: A dress that sparkles all over may look a bit over the top for many occasions – as an alternative, you may wish to look for a gown with a few gold or silver features or accents.

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